During the discovery phase we delve into the details of our clients business and brand goals, target audience, and technical landscape. Tasks may include user research, competitive analysis, technical feasibility studies, and client interviews. This phase leads to a clear definition of the objective for the project, and metrics for tracking success.

In our strategy phase we use techniques as task analysis, user personas and scenarios, best practice analysis, and visual design exploration to develop a strategic recommendation. The culmination of the phase is often the big idea - the high-level concept that provides structure for the detailed design work to follow.

Our deep knowledge of your user and business goals is brought to life during the design phase. From early sketches to detailed page layouts, a scalable design system is created. Visual design directions provide a range of on-brand experiences from which to choose. Ultimately we deliver the inspiring designs you project requires.

In the build stage we develop front-end code ranging from HTML and CSS, to flash and web 2.0 technologies. After client review, we perform quality assurance testing and finalize the code. For print design projects, we create final mechanical files ready for handoff to you printer.

Our commitment to our clients doesn't end once we have delivered a design system. During the transfer phase we are available to answer questions and solve problems as they arise. We can also develop detailed style guides to document the design system's conventions from font styles, to imagery, to content guidelines.